Case study

The Challenge

Porte+Hall was missing a key element on their homepage for new users: a curated list of best sellers. Without this, new visitors had to navigate through the site without clear guidance on top-performing products. This likely hindered conversion by limiting the ability to quickly discover popular items.

The Hypothesis

We believed that adding a Best Sellers carousel in prime real estate beneath the homepage hero, alongside integrating best sellers into the navigation bar and creating a dedicated Best Sellers collection page, would provide new users with a curated shopping experience. This would simplify decision-making and lead to increased revenue.

The Solution

We implemented a Best Sellers carousel directly below the homepage hero, added a direct link to the Best Sellers collection in the navigation menu, and ensured the collection was easy to browse. This strategy aimed to immediately highlight top products, making it easier for users to find popular items and driving more targeted traffic to key categories.

The Results

The results were clear and impactful:

• +24% Revenue per Visitor increase
• +20.5% Purchase CVR on mobile
• 100% statistical significance
• The lift was observed even at 50% traffic during the 19-day testing period, and when fully rolled out, the results were even more impressive.

Key Takeaways

• Curated experiences for new users can dramatically improve conversion and revenue.
• A Best Sellers section guides users to proven products that are most likely to interest them.
• Prime real estate placement (carousel below the hero) and easy navigation can significantly boost mobile conversion rates.

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