Case study

The Challenge

Juneshine’s original collection page created unnecessary friction in the buying process. Pricing wasn’t immediately visible, and adjusting quantity, selecting subscription options, or changing shipment frequency required multiple clicks. Additionally, the default add-to-cart option was set to the smallest quantity as a one-time purchase, leaving significant upsell opportunities untapped.

The Hypothesis

If we redesigned the collection page to surface critical buying options—pricing, subscription details, quantity selectors, and shipment frequency—customers would face less friction, leading to an increase in conversion rate (CVR), average order value (AOV), and revenue per user.

The Solution

We introduced a redesigned collection page tailored to reduce friction and encourage higher-value purchases:

• Pricing clarity: Displayed upfront to eliminate hesitation and build trust.
• Accessible options: Quantity, subscription, and frequency selectors made immediately visible, reducing clicks and streamlining the decision process.
• Optimized add-to-cart functionality: Encouraged larger purchases and subscriptions by surfacing benefits directly on the page.

The Results

The redesign delivered measurable improvements across key metrics:

• +6.45% Revenue per User: Increased transparency and accessibility drove higher spending per visitor.
• +3.45% CVR: Reduced friction led to a higher percentage of users completing their purchases.
• +8.68% AOV: Visibility of larger quantity and subscription options encouraged higher-value transactions.

These results were statistically significant, with a 98% probability, validating the impact of the changes.

Key Takeaways

• Simplify the buying journey: Reducing unnecessary steps encourages customers to complete purchases.
• Highlight upsell opportunities: Visible subscription and quantity options drive higher AOV.
• Prioritize clarity: Transparent pricing reassures users and builds trust in the brand.

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