Case study

The Challenge

Atolla Skincare was funneling paid social traffic to their plan page—a standard main site page filled with navigational distractions. While great for browsing, it wasn’t optimized to convert new visitors arriving via paid ads. The audience needed a more focused introduction to Atolla’s unique value propositions.

The Hypothesis‍

What if we created a dedicated landing page designed specifically for paid prospecting traffic? By tailoring the content to new visitors, we could eliminate distractions, highlight key differentiators, and guide users towards a single, clear action—taking Atolla’s skincare quiz.

The Solution‍

We developed a long-form landing page that:

• Clearly communicated Atolla’s value propositions with digestible content.
• Used strategic design elements to guide users through the experience.
• Removed unnecessary links and distractions to focus on one primary action: completing the quiz.

The Results‍

The dedicated landing page resonated with Atolla’s audience, delivering measurable improvements across the board:

• +67% Conversion Rate: Increased from paid social traffic.
• +30% Completed Quizzes: More users completed Atolla's skincare quiz.
• +30% Click-Through Rate (CTR): Social traffic engaged better with the new page.
• 21 Days to Results: The campaign’s impact was visible within just three weeks.
• 91% Statistical Significance: The data left no doubt about the effectiveness of this change.

Key Takeaway‍

When driving traffic from paid social ads, the landing experience matters. Tailoring the page to the audience’s needs eliminated unnecessary friction, educated them about Atolla’s unique value, and made it easier to take action. This case proves that a strategic landing page can turn curious visitors into loyal customers.

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