Every Click Counts.
Make Yours Convert.
Leveraging data-driven conversion rate optimization (CRO), I oversee strategy to execution, boosting your conversion rates and achieving more efficient ad spend.
Trusted by 50+ brands
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The Proven Path to Higher Revenue
Move beyond guesswork and tap into audience insights that convert visitors.
Confidence Through
Data-Driven
Decisions
Trustworthy results with statistically significant tests.
Truly Understand
Your Audience
Learnings that can be applied across your marketing efforts.
Maximize Output & Optimize Marketing Efficiency
Improved conversion rates while maintaining paid ad spend.
How CRO Yields Results
Experience steady increases in conversion rates through a proven testing methodology, leveraging your data.
Hypothesis
An optimized variant is created to observe how user performance changes.
A/B Test
Users are split between the control experience and a variant. Conversion rate (CVR) is measured.
Results
When the improvement in cvr reaches statistical significance, it's graduated to the new control.
Your Specialist, Dan
With a track record forged at a CRO agency pioneer, Thesis Testing, and honed through leadership roles at top-tier agencies, I bring a wealth of expertise to every project. Transitioning to a bespoke freelance approach, I handpick brands delivering unparalleled attention and results. Beyond metrics, I become a trusted ally, seamlessly integrating into your team to drive lasting growth. Let's elevate your brand together.
Services
User Experience Audits
Audit at various depths based on your KPI and CRO best practices
CRO Testing
Iterative Testing Program, optimize your site's performance with ongoing CRO testing.
Design & Development
High-converting designs ranging from a landing page to your whole site.
Ready to Optimize Your User Experience?
Let's craft experiences that resonate and convert.
Voices of Validation
Growth Manager @ roman
Crucial member of the Ro team
I feel so lucky to have worked with Dan! We considered him a crucial member of the Ro team. Dan was always incredibly responsive, flexible, and always maintained the most positive attitude no matter what we threw at him. He had a knack for identifying potential issues or benefits before we even spotted them. Dan is a true pleasure!
Director of Growth @ amwell
Hey! Literal quote from my team this AM
Easily one of the best partners...Dan is really awesome, really on top of it - we gave him branch read-only access so they can see down funnel events and he's playing around with filters, calculating significance on tests we only get automatically on the front-end with optimize, and he's also on top of stuff getting developed too!
Frequently Asked Questions
Onboarding typically takes about a week. This includes understanding your brand, goals, accessing necessary platforms, and setting up tools. However, the duration can vary based on the complexity of the project and the readiness of your assets and information.
While your homepage can serve as a landing page, they often have different objectives. A homepage provides a general overview of your brand and offerings, guiding visitors from a range of sources to various parts of your site. In contrast, a landing page is designed for a specific audience, campaign, or goal, focusing on a singular call-to-action. Both are important, but they serve different purposes in the user journey.
My efforts are tailored to your brand's specific needs and goals. After an initial assessment and understanding of your objectives, I'll prioritize areas that have the highest potential for impact. This could be key landing pages, the checkout process, or any other critical user touchpoints. The focus is always on achieving the best results for your brand.
Let's Chat About Your Goals
There’s always room to optimize!