Every Click Counts.
Make Yours Convert.
Leveraging data-driven conversion rate optimization (CRO), I oversee strategy to execution, boosting your conversion rates and achieving more efficient ad spend.
Trusted by 50+ brands
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The Proven Path to Higher Revenue
Move beyond guesswork and tap into audience insights that convert visitors.
Confidence Through
Data-Driven
Decisions
Trustworthy results with statistically significant tests.
Truly Understand
Your Audience
Learnings that can be applied across your marketing efforts.
Maximize Output & Optimize Marketing Efficiency
Improved conversion rates while maintaining paid ad spend.
How CRO Yields Results
Experience steady increases in conversion rates through a proven testing methodology, leveraging your data.
Hypothesis
An optimized variant is created to observe how user performance changes.
A/B Test
Users are split between the control experience and a variant. Conversion rate (CVR) is measured.
Results
When the improvement in cvr reaches statistical significance, it's graduated to the new control.
Your Specialist, Dan
With a track record forged at a CRO agency pioneer, Thesis Testing, and honed through leadership roles at top-tier agencies, I bring a wealth of expertise to every project. Transitioning to a bespoke freelance approach, I handpick brands delivering unparalleled attention and results. Beyond metrics, I become a trusted ally, seamlessly integrating into your team to drive lasting growth. Let's elevate your brand together.
Services
User Experience Audits
Audit at various depths based on your KPI and CRO best practices
CRO Testing
Iterative Testing Program, optimize your site's performance with ongoing CRO testing.
Design & Development
High-converting designs ranging from a landing page to your whole site.
Ready to Optimize Your User Experience?
Let's craft experiences that resonate and convert.
Voices of Validation
Growth Manager @ roman
Crucial member of the Ro team
I feel so lucky to have worked with Dan! We considered him a crucial member of the Ro team. Dan was always incredibly responsive, flexible, and always maintained the most positive attitude no matter what we threw at him. He had a knack for identifying potential issues or benefits before we even spotted them. Dan is a true pleasure!
Director of Growth @ amwell
Hey! Literal quote from my team this AM
Easily one of the best partners...Dan is really awesome, really on top of it - we gave him branch read-only access so they can see down funnel events and he's playing around with filters, calculating significance on tests we only get automatically on the front-end with optimize, and he's also on top of stuff getting developed too!
Frequently Asked Questions
Pricing is tailored to the specific needs and goals of each client. Factors include the scope of the project, the resources required, and the duration of the engagement. I strive to offer competitive rates, especially when compared to larger agencies. It's best to discuss your specific needs with me for a detailed quote. To give you an idea, engagements typically range from $5,000 to $12,000 a month.
Every test varies, but you can generally anticipate each onsite test to yield improvements of 5-10% and landing page tests to produce lifts of 10-20%. These figures are often surpassed. It's essential to understand that these incremental gains are permanent, unlike ads that cease to perform once funding stops. Even if some tests don't emerge as winners, you can be assured that traffic is always directed to the optimal version of your site and we shut down losers quickly to move onward and upward.
The value of my services becomes evident quite rapidly. Typically, clients see a return on their investment within 1-3 tests. This ROI often covers about three months of my services, all while we continue to test and optimize. As our partnership progresses, the cumulative benefits grow, meaning every month we're securing additional months of returns. Beyond the direct revenue impact, you'll benefit from enhanced traffic quality, a stronger user interface, and overall growth guidance. For instance, if your brand is generating $2,000,000 a month in sales, even a 5% improvement translates to an additional $1,000,000 annually. And that's just from a single test in a few weeks. The potential is vast.
Directly implementing changes without testing can be a gamble. While a change might seem intuitive and beneficial, without data-driven validation, it could inadvertently harm your conversion rates or user experience. Testing allows us to compare the performance of different versions side-by-side, ensuring that any changes made are genuinely beneficial. It's about making informed decisions based on real user behavior, rather than assumptions.
I typically collaborate with a range of stakeholders, from marketing and product teams to designers and developers. The key is to ensure alignment and clear communication throughout the project. Depending on the client's structure, I might work directly with a dedicated point of contact or multiple team members.
Absolutely! Maintaining brand consistency is paramount. While the goal is to optimize and improve the user experience, any changes or iterations will always align with your brand's identity, voice, and guidelines.
Let's Chat About Your Goals
There’s always room to optimize!