Every Click Counts.
Make Yours Convert.
Leveraging data-driven conversion rate optimization (CRO), I oversee strategy to execution, boosting your conversion rates and achieving more efficient ad spend.
Trusted by 50+ brands
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The Proven Path to Higher Revenue
Move beyond guesswork and tap into audience insights that convert visitors.
Confidence Through
Data-Driven
Decisions
Trustworthy results with statistically significant tests.
Truly Understand
Your Audience
Learnings that can be applied across your marketing efforts.
Maximize Output & Optimize Marketing Efficiency
Improved conversion rates while maintaining paid ad spend.
How CRO Yields Results
Experience steady increases in conversion rates through a proven testing methodology, leveraging your data.
Hypothesis
An optimized variant is created to observe how user performance changes.
A/B Test
Users are split between the control experience and a variant. Conversion rate (CVR) is measured.
Results
When the improvement in cvr reaches statistical significance, it's graduated to the new control.
Your Specialist, Dan
With a track record forged at a CRO agency pioneer, Thesis Testing, and honed through leadership roles at top-tier agencies, I bring a wealth of expertise to every project. Transitioning to a bespoke freelance approach, I handpick brands delivering unparalleled attention and results. Beyond metrics, I become a trusted ally, seamlessly integrating into your team to drive lasting growth. Let's elevate your brand together.
Services
User Experience Audits
Audit at various depths based on your KPI and CRO best practices
CRO Testing
Iterative Testing Program, optimize your site's performance with ongoing CRO testing.
Design & Development
High-converting designs ranging from a landing page to your whole site.
Ready to Optimize Your User Experience?
Let's craft experiences that resonate and convert.
Voices of Validation
Growth Manager @ roman
Crucial member of the Ro team
I feel so lucky to have worked with Dan! We considered him a crucial member of the Ro team. Dan was always incredibly responsive, flexible, and always maintained the most positive attitude no matter what we threw at him. He had a knack for identifying potential issues or benefits before we even spotted them. Dan is a true pleasure!
Director of Growth @ amwell
Hey! Literal quote from my team this AM
Easily one of the best partners...Dan is really awesome, really on top of it - we gave him branch read-only access so they can see down funnel events and he's playing around with filters, calculating significance on tests we only get automatically on the front-end with optimize, and he's also on top of stuff getting developed too!
Frequently Asked Questions
Conversion Rate Optimization (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as buying a product or filling out a contact form. It involves understanding user behavior, making data-driven decisions, and testing changes to improve the user experience and achieve business goals.
A typical CRO test runs between 2-4 weeks. However, the duration can vary based on the specific test, the current conversion rate, and the volume of traffic to the site.
While ongoing testing is recommended for the best long-term results, I also offer project-based solutions to fit your needs. Each engagement is tailored to your requirements and goals.
Tests are prioritized based on a refined scoring method, aligning with your brand's goals. This ensures a clear and effective path forward, and tests can be shifted to meet evolving goals.
No worries! I can provide resources for copywriting, design, and development if needed. My goal is to ensure a seamless experience for you, regardless of your current resources.
CRO is beneficial for any business looking to improve its online performance. Whether you're a startup or an established brand, optimizing your user experience can lead to increased conversions, revenue, and customer satisfaction. Still unsure? I’m happy to take a look and recommend what’s right for you. And yes, a lot of the time that may not mean working with me! I’m happy to connect you to any of the incredible talent I’ve been fortunate enough to work with for other areas of expertise.
Let's Chat About Your Goals
There’s always room to optimize!